ru.internet.business

 
 - RU.INTERNET.BUSINESS ---------------------------------------------------------
 From : Alexander Isaev                      2:5020/92      01 Aug 2000  21:14:02
 To : All
 Subject : THE SEARCH ENGINE UPDATE Part 1
 -------------------------------------------------------------------------------- 
 

 July 25, 2000 - Number 81
 By Danny Sullivan
 Editor, Search Engine Watch
 http://searchenginewatch.com/
 Copyright (c) 2000 internet.com corporation
 
 ===================
 About The Update
 ===================
 
 The Search Engine Update is a twice-monthly update of search engine news. It is 
 available only to those people who have subscribed to Search Engine Watch,
 http://searchenginewatch.com/. Please note that long URLs may break into two
 lines in some mail readers. Cut and paste, should this occur.
 
 ===================
 In This Issue
 ===================
 
 News...
 + About The Search Engine Watch site
 + Conference News
 
 Features
 + Breaking The News Barrier
 + New Domain Names Coming
 
 Briefs
 + Search Engine "Writing" List Opened
 + In UK, Search Engines Are Top Method To Find Sites
 + Quick Hits: Go's Pure Search Site, Ask Jeeves Redesign
 
 Search Engine Articles
 + Interesting articles relating to search engines.
 
 And...
 + List Info (Subscribing/Unsubscribing)
 
 ===================
 Site News
 ===================
 
 Hello Everyone--
 
 I've posted new statistics from StatMarket and Nielsen//NetRatings regarding the
 popularity of different search engines. StatMarket shows that the amount of
 search engine-related traffic sent to web sites by AltaVista has increased
 significantly over the past six months. The latest figures from
 Nielsen//NetRatings show that among the most highly used search engines, Yahoo
 has maintained its usual lead while its major competitors -- except for MSN --
 have lost some ground. Among the smaller players, Google's audience continues to
 grow while search newcomer iWon is firmly established as a competitor against
 some older search services. Links to both pages can be found via the What's New 
 page, below.
 
 What's New
 http://searchenginewatch.com/whatsnew.html
 
 Password Finder
 http://searchenginewatch.com/about/finder.html
 
 In case you forgot your password, the finder will help you access some Search
 Engine Update articles listed below.
 
 ===================
 Conference News
 ===================
 
 The next Search Engine Strategies conference is less than a month away!
 
 Coming to San Francisco on August 14, I'll be presenting and moderating sessions
 at the conference that feature experts on search engine marketing issues and
 panelists from the various major search engines themselves. Search engines
 participating in the panels include About.com, AltaVista, Ask Jeeves, Excite,
 Google, Inktomi, LookSmart, mySimon, NBC Internet/Snap, Netscape/The Open
 Directory and Yahoo. There will be a special session on shopping search, which
 should be of interest to any online retailers. Details about the conference, for
 attendees or potential sponsors and exhibitors, can be found via the URL below.
 
 Search Engine Strategies 2000 - San Francisco
 http://seminars.internet.com/sew/sf00/
 
 ====================
 
 Breaking The News Barrier
 
 If you use the news search option at most search engines, you'll generally get
 shown matching stories that come from newswires such as the Associated Press and
 Reuters. That's OK, but the coverage isn't very diverse. Specialized "news
 search engines" such as Excite's NewsTracker or News Index do a better job. They
 crawl a wide variety of news sites, such as online newspapers and magazines, in 
 addition to providing wire stories.
 
 Moreover and Yahoo go a step beyond this, because they pick up headlines from
 subject-oriented sites that even news search engines may miss. Those interested 
 in news should try either Moreover or Yahoo, because of the breadth of coverage 
 they offer. They also provide webmasters with an opportunity to put forward
 their own newsworthy content.
 
 I've written glowingly about Moreover in past newsletters, and it's with good
 reason. I have never seen a news search product that offers such comprehensive
 and quality coverage of current events. When it comes to news, Moreover is
 unparalleled, a news junkie's delight.
 
 Moreover provides news coverage in about 300 different categories or "webfeeds,"
 ranging from biotech to Coca Cola news. When you visit the site, you'll find a
 list of webfeeds via drop down boxes on the left side of the home page. Choosing
 a webfeed displays current headlines online, and you can also enter your email
 address to receive headlines on a daily or weekly basis. Keyword searching for
 news can also be done -- just use the search box on the upper-left hand side of 
 the screen.
 
 To create its webfeeds, Moreover crawls about 1,500 to 2,000 different sources. 
 Some of these are news sites, such as CNN or the New York Times. Others are
 sites about a particular subject, rather than being exclusively about news. For 
 example, GigaLaw.com shows up when looking at the domain name webfeed today,
 because that site has an article on the domain name dispute procedure.
 
 It's this inclusion of subject-oriented sites that gives Moreover its edge. The 
 search engine delves into these sites on a regular basis, identifying newsworthy
 content and listing it alongside headlines from more traditional news outlets.
 This lets Moreover ferret out great content that might ordinarily be missed,
 plus it also allows the company to create and maintain very specific newswires.
 
 Moreover has a staff of about eight editors that establish the different
 webfeeds. They create keywords and definitions designed to locate relevant
 stories for each webfeed. They also determine which web sites, or sections of
 particular web sites, have content related to a particular webfeed.
 
 A big challenge is for the editors to determine the format used at each web
 site. They spend about 15 minutes per news source understanding where new
 articles are posted,  said Loren Kinczel, Senior Business Development Manager at
 Moreover. It's a job that has to be repeated if a web site changes its format,
 but editors get alerts anytime something unexpected happens.
 
 Moreover distributes its webfeeds freely to any web site that wants to display
 them -- and many do. The site officially launched last December, and now about
 50,000 web sites display its content. It's a great way for webmasters to add
 fresh content to their sites. Being listed in Moreover's webfeeds is also a
 great way for webmasters to gain traffic, and some tips on being included are at
 the end of this article.
 
 The benefit to Moreover is that these partnerships provide it with a network to 
 deliver its content across the web, which the company can eventually leverage to
 make money either through distribution fees based on click-through or affiliate 
 deals.
 
 The first idea could be worrisome. After all, no one wants headlines that are
 simply the product of the biggest advertising budget. However, Moreover says any
 such plans wouldn't give articles from distribution partners priority in
 placement, plus they'd still have to meet normal editorial guidelines.
 Webmasters using Moreover webfeeds could also choose to take only non-paid
 listings.
 
 "First and foremost, Moreover is a news company emphasizing its editorial
 integrity in the high-quality of every source it carries. Strategic partners
 with whom Moreover will share click-revenues may prioritize revenue-generating
 articles as they wish, though Moreover's default feeds will always be of the
 highest editorial standards," said Kinczel.
 
 The second idea is far more acceptable. Many web sites now operate affiliate
 programs, where they pay other sites for visitors that they receive. Moreover
 itself might become an affiliate with different sites that it already lists, and
 thus earn money for any traffic driven to them. This puts a greater separation
 between being paid for particular stories.
 
 In either case, making the webfeeds pay for themselves isn't Moreover's primary 
 business, at the moment. Instead, the company is busy creating custom webfeeds
 for particular topics to serve the intranets of Fortune 1000 companies and
 others. For example, businesses like Wells Fargo and Charles Schwab are clients 
 that have custom webfeeds designed to keep their employees on top of industry
 news.
 
 "Right now, the core focus of our model is the enterprise sales," Kinczel said. 
 "These companies have been paying hundreds of thousands of dollars per year to
 Dow Jones and Bloomberg [for industry news]. We aren't trying to replace that,
 but we are trying to supplement that."
 
 Another major business for Moreover may be providing news information to major
 search engines. The company has already been powering the news results at
 WebTop.com, and Moreover just recently began providing content for the "Matching
 News Articles" section that appears at the bottom of iWon.com's results. You can
 also get a longer listing by clicking on the "News results" link at the top of
 the search results page.
 
 Look at the links, and you'll see the URLs are redirected through Moreover.
 However, what's interesting is that it is Inktomi's logo that appears as credit 
 for powering the search results. This suggests an unannounced partnership
 between Moreover and Inktomi. If so (I'll be checking -- Moreover couldn't
 comment), powerful news search may be coming to other Inktomi-powered search
 engines.
 
 Over at Yahoo, news is presented in two ways, via "Yahoo News" or "Yahoo Full
 Coverage." Let's start with Yahoo News, which you can reach by clicking on the
 small "news" link just below the search box, on the Yahoo home page. That brings
 up top headlines in major categories, such as business and sports, and you can
 click through to see even more headlines in each category. These stories come
 from wire services, and you can also search against the wires by using the
 search box at the top of the Yahoo News home page.
 
 The same thing happens if you do a "normal" Yahoo search, then click on the
 "Related News" link that appears at the top of the results page. Matching wire
 stories will be presented. Also, if you are a registered Yahoo user, you can
 choose to create email "News Alerts" that send you notification of new stories
 matching your specified keywords.
 
 Yahoo Full Coverage is much more impressive than Yahoo News. In Full Coverage, a
 small team of editors has compiled pages that link to news sources, individual
 articles and web sites about particular topics.
 
 The easiest way to find Full Coverage offerings at a glance is to click on the
 small "Full Coverage" link that appears below the big "News & Media" link on the
 Yahoo home page. You'll then see all the topics available, such as "Severe U.S. 
 Weather" and the "2000 Sydney Summer Olympics."
 
 Another way you'll discover Full Coverage content is to do an ordinary Yahoo
 search. For example, searching for "domain names" brings up a link to the
 "Domain Names and Registration" area. The link appears as if it were a regular
 Yahoo category, even though it is compiled in a different fashion than typical
 categories.
 
 Clicking through, you'll discover a compilation of material from different
 sources. The "News Stories" section will be top headlines from wire services and
 other major news sites. Below that is a "Related Web Sites" section that lists
 sites providing continuing coverage of that particular topic, something that
 would typically be missed by a news search engine. To the left of the page are
 stories organized into categories such as "Opinion & Editorials" and "Magazine
 Articles." Overall, each Full Coverage page provides a concentrated dose of
 material for a particular news topic. It's a great way to get up to speed on a
 story you know nothing about.
 
 Links to Full Coverage content also pop up in various places throughout Yahoo.
 Keep an eye out for them, and clickthrough to discover timely information about 
 your topic of interest.
 
 Now for some tips on helping your content get listed, starting with Moreover:
 
 + Have fresh, newsworthy content. This is a key factor. Look at the type of
 articles that appear in the webfeed you believe your site is relevant for.
 That's the type of material Moreover is interested in. If you publish similar
 material on a daily, weekly or even monthly basis, then your site may be worthy 
 of inclusion.
 
 + Post new articles in the same place, in the same way. Have a "news" page that 
 always is in the same location, and post links to all your new articles on this 
 page. The particular format you use isn't important, as long as you consistently
 use the same format.
 
 + Avoid frames. If your stories are presented in a frame, then Moreover has
 difficulty extracting a URL to lead people directly to the story.
 
 + Contact Moreover. You can send email newsource@moreover.com to tell editors
 that your site is relevant to a particular webfeed. Make it easy for them. Give 
 them the exact name of the feed, explain how often you publish stories, and give
 them the URL to your news page.
 
 + Pay Moreover. Moreover has a backlog in the number of sites wishing to be
 included as new news sources. The company says it has pricing packages to
 accelerate the inclusion process, assuming your site makes both the editorial
 and technical cut. If you are interested in this, message the same
 newsource@moreover.com email address.
 
 Over at Yahoo Full Coverage, having newsworthy content or a web site relevant to
 a news topic is also a key factor. If you feel your site or articles belong in a
 Full Coverage category, review what's already there to ensure you meet the
 current standard. Assuming so, then you need to contact the Full Coverage
 editors. Do this either using a special form or via an email address, both of
 which are listed below.
 
 "We absolutely love to get submissions," said Srinija Srinivasan, Yahoo's editor
 in chief. Srinivasan said there is no particular format required, but it helps
 to be brief and concise. The editors review many submissions, so you need to
 succinctly explain why your site is relevant to be listed in a Full Coverage
 category. Or, if you are submitting a particular article, consider providing the
 headline, the name of your publication and the publication date. This is
 information Full Coverage lists for every story, so providing it should make it 
 easier for any editor who decides to list your story. Also consider including a 
 short summary of the story, so they know about more about it.
 
 Moreover
 http://www.moreover.com/
 
 Yahoo News
 http://dailynews.yahoo.com/
 
 Yahoo Full Coverage
 http://fullcoverage.yahoo.com/
 
 Yahoo Full Coverage Submission Form
 http://add.yahoo.com/fast/help/news/cgi_fullcoverage
 
 Submit Full Coverage suggestions via this form or send email to
 full_coverage@yahoo-inc.com.
 
 News Search Engines
 http://searchenginewatch.com/links/News_Search_Engines/
 
 Find other news search engines and resources here, including Excite's
 NewsTracker and News Index.
 
 Northern Light Special Editions
 http://special.northernlight.com/
 
 Similar to Yahoo's Full Coverage, these are editorially-compiled pages about a
 small set of selected topics.
 /Shtirlitz
 
 ---
  * Origin: Человек человеку - друг, товарищ и секс партнер (2:5020/92)
 
 

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